How Higher Ed Marketers Can Engage Gen Z, Parents, and Alumni | Jen Brock Interview
Update: 2025-09-10
Description
How do you create marketing that connects with students, parents, and alumni—all at the same time—without watering down your brand?
In this episode of the Education Marketing Leader Podcast, Chris Rapozo talks with Jen Brock, VP of Marketing & Communications at Mount Holyoke College, about how to engage intergenerational audiences in higher education.
You’ll learn:
- How Gen Z, parents, and alumni respond differently to marketing messages
- Why authenticity, ROI, and legacy all matter in brand storytelling
- Strategies to keep your higher ed brand consistent across multiple channels
- Practical campaign ideas you can apply this semester to improve enrollment, engagement, and fundraising
Whether you’re building recruitment campaigns, parent communications, or alumni engagement strategies, this episode gives you tools to connect across generations.
🎧 Subscribe to the podcast for conversations with higher ed marketing leaders.
#HigherEdMarketing #EnrollmentMarketing #Podcast #GenZ #HigherEducation
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